Are you planning to start a new company, a new brand, or have a brand you’re trying to take online? In order to do this, you’re going to need a website. Your domain name is an important element of your website. It can make or break you. Choosing domain name is similar to as choosing a company name.
But how do you choose what domain name is right for branding your company?
Five Tips for Choosing a Domain Name
The domain name that you use should be matching with your company brand. Also, you have to see which URLs are available for you. Your domain name should be unique, creative, and original. The domain name should stand out as a brand. Also, one wouldn’t want to accidentally use a trademarked name or get accused of copying another blogger.For example, “flipkart.com” is a much more Brandable name than “BuyBooksOnline.com.”
- It should be short
If there are a fewer character in a domain name then more the easier it will be to type, spell, and share. Also the less it gets shortened on social media sites and searches results.Also, people will become more prone to entering typos when longer domain names are used, and you’ll lose out on traffic.
- Try to use .com
It is always better to use a .com domain. As most of the new domain extensions are not trustworthy. For example, if your website is like sam.ninja, and someone accidentally types in sam.ninja.com, they will go to an error page on ninja.com. It’s better to prevent such risk by using .com.As of June 2013, there are 110 million.COM, 15 million.NET and 10 million.ORG domains on the web.
- Keep it simple and pronounceable
A domain name should be easy to spell and pronounce. This makes the domain name to be easily shareable. It becomes easy to remember and use even for a listener.For example, the domain name that is not easily ready to think about how to spell the name. You will lose all that potential familiarity and all the advantages of the branding that you made.
- Keep hyphens and numbers away
Don’t make a domain name with hyphens. It can be a sign of spam domains, which you do not want to be connected with. Hyphenated domains are also vulnerable to typos error. If you choose a domain name with hyphens because the domain you want already exists, then your users might go to your competitor’s site if they forget to type in the hyphens.