1.Increase your PPC budgets:-
It is important that you think a long-term with PPC, and in the beginning, you need to expect to spend some money in order to test copy and landing pages, but once a winning formula is detected it can be scaled and really help your business revenue and ROI grow at staggering rates.
Let’s imagine that we are able to optimize the ads and landing page, even more, to achieve a higher quality score, leading to a lower CPC and a higher conversion rate. we increase that monthly spend as well. See below to see the kind of impact this can have on your business:
- $10,000 monthly Ad Words budget
- Average cost per click (CPC) of $1.00
- Number of monthly visits = 10,000
- Conversion rate = 1.5%
- Revenue per conversion = $500
- Total conversions = 150
- Total revenue = $75,000
- ROI = 650%
PPC with Organic Search Marketing: –
It is a good idea to combine pay per click advertising with organic search marketing. When PPC and SEO are combined it can result in a business dominating the top of Google search results, both in the organic results as well as the paid ads. This also allows you to cover every area, as some consumers prefer to trust organic results more and some tend to click on the paid search results more. Cover as much of the Google search results real estate as possible.
Take a look at the example below of a search performed for “American express” and you will see that they have a paid ad on top along, the top listing, and the right sidebar information – they completely dominate the search results for their brand.
Optimize your Quality Score: –
You need to put a lot of emphasis on improving your quality score for several reasons. A high-quality score will result in your ads being shown increase frequently and having a lower CPC. It all starts with your ads and you need to make sure that it describes the product or service you are advertising. It is a good practice to use your keyword in the ad copy and headline. Creating several ads and customizing each to work with your target keywords can also help to increase your quality score with help of PPC.
Using site links: –
This is allowing you to include several additional calls to action in your ad copy. This really gives you a good way to test different calls to action in order to attract the user and get that click through.
Everything tracked in PPC: –
It’s allowing you to see exactly how much you are spending and how much revenue is coming in down to what keywords and ads are producing the best results.
It is important to track everything from the beginning. The biggest mistake business owners make is jumping in blind and not diving into their data to find ways to improve the performance through the pay per click campaigns.